Custom Booking System Development & Integration - A5 Auto Care
Transformed a mobile auto detailing business by replacing Calendly with a fully custom booking system, eliminating SaaS costs while delivering advanced features and brand-aligned customer experience.
Project Summary
Designed and developed a complete custom booking and scheduling system for A5 Auto Care—a mobile automotive detailing business based in Ontario, Canada. Replaced their limited Calendly Premium subscription with a fully integrated system that supports dynamic pricing, service customization, admin control, branded communication, and precise availability logic. This solution eliminated recurring SaaS costs and delivered a scalable, brand-aligned experience for both customers and the business owners.
About A5 Auto Care
A5 Auto Care is a family-run mobile auto detailing service founded by two brothers, rooted in a deep passion for vehicles and customer care. Serving clients across Ontario, they specialize in premium interior and exterior detailing, dash cam installations, and personalized vehicle cleaning services.
Their brand, inspired by their bond as five brothers (hence "A5"), is built on trust, professionalism, and treating every vehicle like their own. With mobile delivery at the core of their model, scheduling efficiency, location management, and customer communication are critical to their operations.
The Challenge
A5 Auto Care relied on Calendly Premium ($10/month) but it quickly became a liability as their business grew, unable to handle their complex service requirements and mobile operations.
Complex Service Menu
Interior, exterior, dashcam, and combo services with variable pricing per vehicle type.
Mobile Operations
Required full address input and city-specific filtering for service delivery.
Flexible Scheduling
Mon–Sat 8–6, Sun 8–4 with custom time-off for holidays and maintenance.
Professional Communication
Needed branded confirmations, PDFs, and automated email workflows.
Solution Approach
Eliminate SaaS Costs
Replace Calendly's $120/year subscription with a custom-owned platform tailored to their specific needs.
Model Complex Business Logic
Structure relational data to handle complex service and pricing logic with dynamic calculations.
Create Seamless Customer Experience
Build an on-brand booking experience with real-time availability and professional communications.
Empower Admin Control
Develop real-time admin tools for booking management, scheduling control, and operational agility.
Technical Implementation
Database Design
- • Normalized relational schema
- • Services by category with vehicle types
- • Junction tables for add-ons
- • Time slot configuration system
Business Logic
- • Dynamic pricing calculations
- • Buffer time between appointments
- • Slot conflict prevention
- • Automatic slot management
Admin Panel
- • Full booking control system
- • Time slot overrides
- • Real-time dashboard insights
- • Revenue and trend analytics
Communication
- • Branded email templates
- • Professional PDF receipts
- • Automated status updates
- • Complete booking details
Security
- • Encrypted sensitive data
- • Role-based access control
- • SQL injection protection
- • Input sanitization
Performance
- • Database indexing
- • Caching for fast lookup
- • Peak traffic handling
- • Server-side validation
Results & Outcomes
Cost Optimization
$120/year savedEliminated recurring SaaS fees and saved over $600 in 5 years without compromising quality or functionality.
Increased Booking Value
+35% avg bookingReal-time add-on visibility and upsell services increased customer selection confidence and revenue.
Operational Efficiency
Streamlined admin control, custom blackout slots, and structured data improved daily operations.
Elevated Customer Experience
Professional branded communications and detailed service breakdowns enhanced trust and reduced complaints.
Business Growth Enablement
+45% online bookingsScalable system supported significant growth while maintaining brand credibility and personal touch.
Execution Highlights
Key Deliverables
Ready to Ditch Generic Booking Tools?
Tired of limited booking tools that don't reflect your real business needs? Let's build a custom system tailored to your services, pricing, and operations—while cutting unnecessary SaaS costs.
